It is burned in our eyeballs. There is nothing we can do about it. We are trained to avoid accidents by focusing on the brake lights on the vehicle in front of us, thus staring at the back of cars all day every day while driving. License plate holders, bumper stickers, we have read them all. Everything and anything written on the back of the car we have read. The impression is burning into our memory whether we like it or not. Examples of this are Nationwide companies such as Truly Nolen. They have used yellow cars and made them synonymous with their brand.
Business owners have utilized magnets to improve their bottom line and have been using them forever. Businesses use magnets by placing them on both sides of the vehicle. Unfortunately, there hasn’t been a way to put a magnet on the back of the vehicle. The lack of space due to vehicle contours, lights, and non-magnetic surfaces make it impossible. That is until NOW!
Our patented device will revolutionize the advertising industry by providing a platform that allows an advertisement to be placed on the back of the vehicle, therefore taking advantage of the most prized area to garner the most impressions. Taxi companies for instance, have three signs on the top of their cars. Left, right, and the back. The most expensive is the back because it has the best exposure to get views by other cars in traffic. The back of the vehicle is the prime location for impressions. That is why every cab has an advertisement on their vehicle and they are in high demand. Businesses are using them because it works. UPS, Fedex, Amazon, and many others have utilized OOH (out of home) advertisement by branding their vehicles on the road. This is the least expensive way to advertise and big companies are taking advantage of it.